a talk given by jack fuller, pulitzer-prize winner, novelist, former publisher of the chicago tribune, and trustee of the university of chicago i.e. a very accomplished man.
i was there only because i read that there was going to be free food, but ended up staying for the entire two hours; it was well worth it.
the most enlightening nuggets i gleaned from the talk:
the toughest thing about journalism, according to jack, is not figuring out what’s important and what’s not. this answer was in response to a question about how the bush administration (and administrations before it) will issue a statement about something important, but then try to divert the public’s attention by simultaneously releasing a statement about something that’s encouraging or entertaining, but not terribly important.
the real challenge, then, is not figuring out what’s of substance in the world: there will always be smart people, and tenacious people who can figure out what really is important. the toughest part is getting the rest of public, the ignorant masses, as it were, to read about the important things, things that they don’t even know are important.
it’s about crafting a story, and having the skill to get people to pay attention to the real story, and to have the patience to stick with it, when they’re so much more drawn to the useless, meaningless newsbytes and video clips.
with the onslaught of information that assaults each american these days, and with the proliferation of all kinds of media through countless channels, this skill has only grown in importance.
personally, i’m disheartened: people would rather watch reality tv, play videogames, read maxim and cosmo, and worry about who’s going to be next american idol than think about the real world and its real problems: the industrialization of china and its environmental consequences, the censorship and crimes committed by authoritarian regimes, and the ongoing conflict in the mideast, for example.
and so it falls upon those (not necessarily including myself) who have the ability to not only sift through the detritus to pick out the important stories but also to give these stories voices that everyone else can understand.
jack, in response to questions i posed about the value of business school classes about leadership and management (managing the workplace, for example) and about the possibility that business schools are doing something wrong or not doing enough to produce high-quality business leaders (interestingly, he sidestepped both questions: the first by responding that he didn’t know enough about what was being taught in these classes to be able to make judgments; the second he just didn’t address at all), spoke about leadership. now the things he said i have heard many times and believe to be true, but they bear worth repeating:
leadership can be taught, and it can be learned, but not in a classroom: leaders, like everyone else, have to learn by doing. jack referred to the following example, in reference to his experience at the following tribune: he was in the habit of placing leaders in management roles, not high in the organization, but at the ground level – the printing-room floor, for example – to see if they could lead people who were not as educated, motivated, or bright, for it’s only at the operational level (leading a squad of thirty soldiers in a barracks is another example he gave) can leadership be learned.
other “keys” to leadership:
- being able to convince people that you believe 100% of what you’re telling them
- being sincere and honest in every communication
- leading by doing: showing your subordinates that you’re not asking more of them than you are asking of yourself
- knowing how to read people’s motives; in the chicago tradition: being able to offer each person around the table the appropriate incentive to get him/her to do what you want
he described the act of telling some people one thing and another group of people something else (your subordinates vs. executive management) as leadership “death”
he also said that although a “mask” is always required (he referred to an excellent book called “the mask of command”, a book about military leadership), these days people want to see some emotion: from under that mask, a leader must let a bit of humanity slip – perhaps not vulnerability – so that subordinates can see that they’re not being led by an automaton. jack mentioned, however, in his years of business experience, he always had a mask on: while he may have been really struggling on the inside, there was no way he could let people under him see this inner turmoil. with respect to some financial troubles the tribune had back in the day, jack said that he always had to convince people that “we’ll get through this okay, everything’s going to be alright” even when he didn’t believe it himself, which now that i think about it, contradicts something he said earlier about believing 100% what you tell other people. i suppose there’s skill in knowing absolutely that you’re right but having the right plans in place in case you’re wrong.