why is wired

my favorite magazine to read? because they consistently tell me about the coolest shit. as well, they're very liberal about releasing content into internet-space, for free, which ultimately drives subscriptions to the print version, i'd like to think, and also produces ad-revenue based on traffic. when i get that shiny new issue in the mail, i am absolutely giddy with anticipation to open it up and see what the folks at wired think is cool.

in the most recent issue:

i'm not very materialistic, but a cool t-shirt is one thing that can make me want to covet. accordingly, threadless.com is a cool t-shirt paradise as well as an interesting company with an interesting business model. check it out to see what makes this company different.

puma partnered with biomega to come up with a new bike that has the most curious (and useful feature): not only is the bike foldable (which is nothing new), a heavy-guage cable is built into the bike to not only provide security, but also actual support for the frame! should the cord be cut, the frame won't stay in riding position. of course, a stolen bike could be used for parts, the wire could possibly be sautered back together, or a new wire could just be made. but it's still a pretty good idea, i think, and very original. i wonder if puma patented the method. well, the bike retails for $775, which i think is pretty steep (especially since it looks like the bike is not exactly a performance vehicle - one gear only i.e., no shifting) but it's still a neat bike. check it out.