phil kaplan, of

fc fame, has persuaded some vcs, including the mighty sequoia, to give him capital to build his online ad placement company, adbrite. perhaps the ultimate disgrace, then, would be for adbrite to some day end up on fc. i personally couldn't care less, but i'm sure there are one or two former ceos (of defunct companies) out there who would love to see adbrite go down in flames.